Defining brand’s strengths and challenges using SWOT analysis and exploring how UX could drive value through a focused value proposition lens.
I began by analyzing the brand and business through a SWOT framework to define key parameters. From there, I used a value proposition table to identify where UX and design could add or elevate value before jumping into concepts.
S
Targets an audience of growing niche market and demographics.
W
A strong, specific brand image and identity may unintentionally alienate or exclude certain segments of the target audience.
O
Opportunity to expand services for a broader client base.
T
Rising competition as more retailers strengthen their eCommerce presence post-pandemic.
